Tourism Arts and Heritage Sites Panel
PURPOSE
The purpose of the Panel is to:
- Develop balanced, sustainable and co-ordinated proposals for optimising
the tourism potential of the Derwent Valley Mills World Heritage
Site (DVMWHS) in accordance with the principles of the ICOMOS Cultural
Tourism Charter.
- Increase the value of the existing tourism product by improving
the quality of the visitor experience and by opening up new market
sectors.
FUNCTIONS
The Panel will advise the Management Panel, via the Technical Panel,
and will liaise with other panels within the Management Structure for
the World Heritage Site as required.
The Panel will:
- Develop coordinated strategies for marketing and promoting the
DVMWHS, consistent with the Management Plan’s commitment to
increased investment through sustainable tourism.
- Develop site-wide guidelines for the presentation and ‘branding’ of
the DVMWHS.
- In conjunction with the Research and Publications Panel, evaluate
proposed interpretation schemes and publicity products within the
DVMWHS and its surrounding buffer zone for compliance with the agreed
DVMWHS interpretation principles.
- Coordinate the planning and implementation of the Museum Development,
Access and Interpretation Plans for the key sites throughout the
DVMWHS in order to avoid duplication and competition between sites.
- Identify and pursue funding and sponsorship for specific marketing,
promotion, interpretation and related initiatives.
- Integrate tourism and cultural strategies within the site with
wider strategies pursued by county-wide and regional agencies.
- Evaluate the findings of the Integrated Transport Study (ITS)
and to liaise, as necessary, with the Transportation Panel.
MEMBERSHIP
The Panel will have a core membership as follows:
- 2 No. representatives of the DVMWHS Management Panel.
- A representative of Belper North Mill, Cromford Mill, Derby Silk
Mill and Masson Mills.
- A representative of the Regional Museum Association and Regional
Tourist Board.
- The Museums Manager, and Arts Development Officer, for Derbyshire
County Council.
- The Tourism Officers, and Arts Development Officers, for Amber
Valley Borough Council, Derby City Council and Derbyshire Dales District
Council.
- A representative of the Derwent Valley Trust.
- Representatives of the main Parish and Town Councils within the
DVMWHS.
- The DVMWHS Co-ordinator.
The Panel will have the power to co-opt other members, as required.
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