Tourism Strategy 2011-2016
The Tourism Strategy and associated Marketing Plan have been developed in response to the proposals and recommendations for tourism development as set out in earlier regional, destination and site-specific plans. It forms an approach for the short to medium to long-term development of the Derwent Valley Mills World Heritage Site (DVMWHS) as a visitor destination, reflecting a more integrated approach to tourism within the Partnership. The bulk of the work was conducted by Jim Oribine Associates with additional input from the Director and the Tourism and Regeneration Panel of the DVMWHS.
Interpretation Plan for Derwent Valley Mills World Heritage Site Partnership - July 2011
The overall aim of this Plan is to create a coherent plan for the effective interpretation of the Derwent Valley Mills World Heritage Site (DVMWHS), of its component parts, and its Outstanding Universal Value. The Plan will be used as a framework by the World Heritage Site Partnership and its constituent members, to guide investment, secure a coherent approach to interpretation, and ensure each part of the World Heritage Site tells a story which is complementary to the other parts and the whole.
The overriding concern of the local community identified in the Management Plan consultation process was the issue of traffic management. The Derwent Valley Mills Partnership commissioned a major transportation study which was completed in summer 2003.
Analysis of the information gathered found that most visits to the mills sites were made by car with the journey taking in one or more stops at other places.
Based on the study a number of intervention measures have been recommended including:
- Clearer directional signing to the site
- Enhanced pedestrian and cyclist access and facilities
- Improved bus and train service
- Better parking management
- Park and Ride Sites as a long term solution.
The partnership’s transportation panel is now working towards developing some of these ideas in partnership with mill owners, local authorities and other organisations including the Derwent Valley Rural Transport Partnership.
River Bus Feasibility Study
The Partnership commissioned WS Atkins to investigate the viability and implications of the re-introduction of a river transport service on the River Derwent between Derby and Darley Abbey.
The report concludes that the venture would provide an exciting opportunity to connect The Silk Mill and Darley Abbey as well as providing a pleasant tourist attraction in itself. This could benefit both the local economy and the community.
The project would require major investment estimated at around £303,000 in order to build two landing stages and purchasing a suitable craft. But there will be tangible long term benefits and could provide greater focus on the role of the river.
Further consultation with the local community would be required if the funding can be secured for the project.
Joint ICOMOS - TICCIH Principles for the Conservation of Industrial Heritage Sites, Structures, Areas and Landscapes